Branding is not a logo! Branding is telling a story about a product, person, or organization, and it’s one of the major keys of success in any business, even blogging. This is the age of the cookie-cutter, template blog, which isn’t all bad, but there are some tweaks you can make to “make it yours.” No matter what platform you’re using, no matter what design or theme you’re utilizing, here are some questions you can ask to help in the branding process…
- Who are you? What are you all about?
- What makes you unique?
- What is the unique personality of your business?
- How can people learn to recognize you?
- How can you shape the perceptions about you that others will form in the first ten seconds they spend looking at your site.
Never underestimate the power of branding and of design. Here’s a great post by Build A Better Blog on the issue of branding your business blog.
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Technorati Tags: blog design, Branding, Design
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