You must have a precise and overt call to action on your squeeze page that leaves no doubt in the mind of your visitors.
All the visitors that come to your site are not equal, which is why you have to look at them differently. Be very clear about what steps need to be taken to opt-in to your list. Be very direct and provide very detailed instructions about the information needed for the process. Construct your call to action so that no matter how the visitor has ultimately arrived at your site, they will plainly understand the purpose of it. Your page should immediately display your “action message”, in addition to it being dispersed throughout the content; as the reader approaches the opt-in box at the end of the page, make sure your message becomes even more obvious and focused.
Make the benefits clear; enforce the fact that in order to receive the free gift that you’re offering, their contact information must be shared. In order to ensure that you’re receiving the most follow through from your visitors, continue to test and tweak the positions of the sign-up box.
Your squeeze page must not include any ads or outgoing links, something you surely need to keep in mind. When a person comes to your squeeze page you should leave them with only two options, leave, or subscribe. There shouldn’t be any other exit points that may distract the visitor. The opt-in box must be above the fold to ensure high conversions with visitors. The subscription form has to be very noticeable at the beginning so you don’t lose any prospects. The user should not have to scroll down your page to find the name/email address fields. Your conversion rate can be increased significantly just by using this one strategy.
Don’t expect to just whip up an effective squeeze page on your first try, there’s always a lot of testing involved and what works for one audience might not work for another, but if you keep at it you will find the best formula for your traffic.
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]]>101 CSS Galleries for Backlinks and Traffic | Caroline Middlebrook.
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]]>- Who are you? What are you all about?
- What makes you unique?
- What is the unique personality of your business?
- How can people learn to recognize you?
- How can you shape the perceptions about you that others will form in the first ten seconds they spend looking at your site.
Never underestimate the power of branding and of design. Here’s a great post by Build A Better Blog on the issue of branding your business blog.
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So you want to start blogging? But you’re not sure what it is or how to begin? There are a ton of great blogging tips sites out there (this one included), but most of the articles are intended for people who are already set up and running. If you’re a newbie, where do you begin?
I started blogging years ago as a means of communicating what was going on in my life with family and friends. Now I also write articles for other sites in addition to several blogs that I run myself. This article is not intended to be a comprehensive guide to blogging, but rather to offer some lessons that I’ve learned over the years (the hard way sometimes). And let me point out, it would take much more than this article to get you online – I hope to spur you on a wild and frantic Google search for more information, provide you some links, and hint around at some tools.
Catch A Vision
What are you going to blog about? There are quite a few different kinds of blogs…
- Personal Blogging – for sharing your life with the world.
- Corporate Blogging – for sharing information within or about your company.
- Product Blogging – for sharing news about newly released products.
- Political Blogging – for sharing political viewpoints.
and on and on. You get the picture. Each different kind of blog requires a different style and approach, and a different blog design. Decide your topic and stick to it. The blog you’re reading is about blogging. There are a lot of subtopics, but it all revolves around the central idea of blogging. So pick a topic and stick close to it and search engines will love you for it.
Further, catch a vision for who you want your audience to be. The whole world? Techies? Parents? Health nuts? etc. Your audience should determine what kind of content you offer on your blog. This phase of blog development happens on a legal pad or a moleskin, not the web.
Pick a Platform
There are free blog sites, paid platforms at an affordable rate, or you can go the self-hosted route. If you’re planning on monetizing your blog with advertising or affiliate marketing, I’d highly recommend having your own domain name and a self-hosted blog, but if you’re just wanting to speak to your loved ones on screen, go with a free hosted service like Blogger. A few of the most popular hosted services include WordPress.com (we’ll get to the self-hosted WordPress issue in a second), TypePad, Expression Engine, and Moveable Type.
For most blogs, I recommend going the route of a self-hosted blog with your own domain. How do you accomplish this the easy way?
- Register a domain name – reserve it for at least 2 years.
- Purchase a shared hosting plan.
- Install your platform (more on my favorite in a second).
- Upload your theme and any necessary plugins.
- Start writing!
Obviously that’s abbreviated, but you can find a ton of resources to help on this site and others to get you through the details.
My own favorite self-hosted blogging platform is WordPress. I would not argue that it’s better than everything else. There are pros and cons to various systems. You can read more about that here. But WordPress does happen to be the most popular blogging software and one of the easiest systems to use. If your hosting plan comes with cPanel and Fantastico (most Linux hosting plans offer them), then you can click through a few screens, enter some information, and the blogging software installs itself. Then you’re ready to log in and begin. There are a multiude of free themes available that are easy to install.
What To Write, What To Write…
How do you find inspiration for writing? Surf. Read. Google. Watch the news. Create a post a day to rise to the top of many blog search engines, but it’s certainly not a requirement. The best content is original, personal, helpful, and practical. It’s also easy to read. Long paragraphs belong in an encyclopedia, blogs are more like short bursts or bulleted lists. Video and pictures help, links are great, and mentioning other bloggers is cool too.
How To Monetize Your Blog
Again, this is too broad a topic to cover here in any detail, so I’m just going to mention a few things that you can do to earn some capital, if for no other reason than to pay for hosting, software, and design.
- Pay-per-click ad networks like Google Adsense and Bidvertiser.
- Affiliate networks like the PepperJam Network and Commission Junction.
- Selling your own ads with some help from BuySellAds.com.
- Selling an eBook or white paper or other download using e-Junkie (super-easy).
- Selling products or services, obviously.
Other Essential Blogging Tips
- Leave comments on other blogs, read comments on yours, and reply – it’s called comment luv!
- Subscribe to the feeds of blogs and use them as a resource for inspiration and conversation.
- Promote offline and not just online – tell people you’re out there.
- Network through FaceBook, Twitter, and other networking platforms.
- Don’t create duplicate content, so don’t post large amounts of identical text in more than one place and always be respectful of copyrights and licenses.
- Optimize your site by writing good titles, using good keywords (but don’t overdo it), and linking to relevant resources.
- Do it for fun. If money comes, that’s fine, but keep it fun.
There again, this is not intended to take you from start to finish, but rather to provoke your thoughts at the outset. Maybe this article will spur you onward in your quest for self-expression. If so, why not begin by leaving a comment?
photo credit: kwerfeldein
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I’ve released a free WordPress theme at my design site, eGrace Creative. It’s very clean, two-columns, and widget-ready. I’ve seen it being used on quite a few business sites, but I’d recommend adding a logo, which was the original intention behind the header’s styling. Freely take, freely give. Click here…
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