How to Keep Your Blog Traffic

Copyright 2006 Tinu AbayomiPaul So you finally figured out how to get those visitors to your site, huh? Well, partner, it’s not over. Now you’ve got to keep them there, while also bringing in new people, if you hope for your blog to be effective. How? I knew you’d ask that 1. Pay closer attention to your audience than you do to your search engine rankings. Who knows what way the wind will blow in years to come. You may be able to do without traffic from Google one day – just like you’re probably doing without traffic from Hotbot right now. However, you’lll never be able to do without your clients and prospects. If you could you wouldn’t be in business, would you? So pay attention to what your audience wants to hear. If you configure your blog correctly in the first place, you won’t have to worry about a good ranking so much. 2. Shut Up if you have nothing interesting to say. And while you’re keeping your lips tight, find something really  interesting to say. Of course, I believe that there’s never nothing to say. But I’m a writer and not everyone thinks that way.

After the first six to eight weeks, post every day if it suits you and you have words of interest. But if you can sense that your posts aren’t full bodied and home brewed, it really is okay to make us go without for a few. We’ll live. We won’t think so, but trust us, we will. Just make sure you have something darn near-earth shattering to share when you get back, so we will all sit up and take note   and realize that we missed you. 3. When you Do Talk, Do It Loud and Proud (Even if you find out later you were Loud and Wrong) It’s considered impolite to behave like a Rock Star when you’re having a business dinner, even if you are one. But guess what? When you’re blogging, you aren’t at a business dinner. That’s not to say that you Have to be a Rock Star. You don’t even have to be a Star. But you definitely want to be noticed, maybe referenced, and hopefully linked. A great way to do that is to be different. The most unique thing about you is You. Inject your personality in all that you do online. So if you have news, share it. Heck, if you have gossip share it, just always, always, always, link to your suspicions or sources. On the rare occasion that a high-profile blogger’s information is totally off-base, they print a retraction.

The author is major in   Online Marketing  and website design,and he can  provide  search engine optimisation services.

Technorati Tags: blogger, Blogging, blogs, business blogging, business sales, online sales, rss

Who Should Write for the Business Blog?

Here’s a great article about who should write for your business blog; owner, employees or freelance bloggers?, written by Blog Design Studio. It actually quotes from Business and Blogging. It’s a good question. With more and more companies utilizing the power of corporate blogging, and with less and less spare time on the hands of business leaders, who is going to spend time blogging?

The answer really depends on a variety of factors and is unique to every business, but here are some additional thoughts to consider…

• What’s your budget? Do you want to pay adequately for a freelance writer? ($25 isn’t nearly enough.)
• Who knows more about promoting articles on the web, if that’s what you’re going for?
• Who knows more about search engine optimization, again, if that’s what you want?
• Who knows the heart of your business?
• Can your leadership communicate with a freelancer?
• Is canned material even worth messing with? (Most of the time, no, but linking to other articles is great – shares the link love.)
• What kinds of blog-like features do you want to offer? If it’s just updates, write it yourself.

It’s a great question! Who writes your blog?

Technorati Tags: business blogging, copywriting, corporate blogs