Who Should Write for the Business Blog?

Here’s a great article about who should write for your business blog; owner, employees or freelance bloggers?, written by Blog Design Studio. It actually quotes from Business and Blogging. It’s a good question. With more and more companies utilizing the power of corporate blogging, and with less and less spare time on the hands of business leaders, who is going to spend time blogging?

The answer really depends on a variety of factors and is unique to every business, but here are some additional thoughts to consider…

• What’s your budget? Do you want to pay adequately for a freelance writer? ($25 isn’t nearly enough.)
• Who knows more about promoting articles on the web, if that’s what you’re going for?
• Who knows more about search engine optimization, again, if that’s what you want?
• Who knows the heart of your business?
• Can your leadership communicate with a freelancer?
• Is canned material even worth messing with? (Most of the time, no, but linking to other articles is great – shares the link love.)
• What kinds of blog-like features do you want to offer? If it’s just updates, write it yourself.

It’s a great question! Who writes your blog?

Technorati Tags: business blogging, copywriting, corporate blogs