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Authority Is More Important Than SEO

Posted by Judy on October 15, 2008 under Marketing

Most bloggers go for SEO, myself included. We want to rank high and get the top spots. But is SEO all there is to it? No, it’s actually more about trust, likeability, and relevance. Google thinks this way and so if you want to have a future-proof blog (as Google tweaks its algorythm), then you’ll focus on authority. Here’s a great article from Chris Garrett…

Authority Versus Pure SEO

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  • Dinesh said,

    Thanx a lot for the link Brandon :)

    Dinesh?s last blog post..Man of Buckypaper?

  • EverybodyGeek said,

    Thank you for this great link. I made the same mistake thinking that SEO is the only way to go. Turns out this is not a long-term strategy.

    EverybodyGeek?s last blog post..3 free full games: download now

  • Steve Salmon said,

    So many of the things that HAD to happen a few years ago for a good blog/website are just becoming almost inconsequential … authority continues to grow, as do power tools to gain it more rapidly.

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